Saint-Gobain Gyproc Middle East Trophy 2019

About the trophy:

This trophy celebrates gypsum, modernity and craftsmanship all together while giving a nod to the most impressive form of art that has been predominant in this region in which the ceremony is held; Calligraphy.

We carefully chose the words of "Gibran Khalil Gibran", the Lebanese writer, to emphasize the event’s theme of aspiration.

لفھم قلب وعقل شخص لا تنظر إلى ما حققه بالفعل، بل أنظر فیما یطمح إلیه

“To understand the heart and the mind of a person, look not at what they have achieved, but at what they aspire to”, 

These words are carved using the latest laser technologies into metal, which is then, piece by piece, manually polished and painted in the brand’s distinctive blue color. 

The elements of this design, craftsmanship and innovation, culture and modernity, metal and gypsum, are ultimately what this trophy aims to recognize.